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September is Member Appreciation Month
Every September we try to do something special for our members.
This year we will introduce you to an extraordinary man.
We think you will enjoy the experience.
Note: No CE credits will be awarded for this program.
Why It Pays to Turn Your Marketing Priorities Upside-Down
An Unconventional Approach to Sales and Customer Service
In These Unconventional Times
Employee Benefit Professionals, more than most sales and service marketers, and especially in the
current uncertain marketplace, must be experts at maximizing relationship-oriented scenarios.
Upside-Down Marketing helps them view their customer relationships as profit opportunities,
and re-focus their attention where the profits are greatest. A vivid visual analogy reminds them
that they all have three jobs to perform:
- Win customers with an initial sale;
- Retain customer loyalty with ongoing nurturing; and
- Salvage fading (or exploding) relationships.
This program corrects the most common strategic flaw in selling: salespeople typically focus too
much attention on the first job, which is also the least profitable, lowest-payoff use of time.
Very few organizations dedicate sufficient attention to the second, far more profitable job of
keeping customer relationships active. And almost no salespeople pay enough attention to the third
job, which is the most profitable of all. This program turns priorities upside down to capture
the most leveraged profits. Easily remembered, step-by-step systems, together with an Action Step
Summary, ensure follow-through.
Key Benefits:
- Re-focuses sales attention on the most highly-leveraged sales opportunity:
increasing profitable sales to existing customers.
- Shows sales professionals how to boost results without increasing activity.
More profits from less work sound good to you?
- Builds retention and loyalty while generating referrals from present base.
Upside-Down Marketing is equally popular with young, "green" sales professionals and
seasoned pros who have become set in their ways.
George Walther - "The Traveling Twain of the 21st Century"
George Walther is an acclaimed expert in the personal development field with books, audios, and
videos published worldwide. His first book, Phone Power, has been published globally in
many languages. Power Talking, Upside-Down Marketing, and Heat Up Your Cold Calls
books have also been the basis for many audio and video programs. His clients have included
American Express, Johnson & Johnson, Ford, Microsoft, Starbucks, and many professional associations.
George has been honored with the National Speakers Association’s highest award for platform
excellence, the Speakers Hall of Fame, as well as its Certified Speaking Professional designation.
[080911].
Is he a good speaker? See for yourself.
Follow this link to his web site where you can watch several samples of his presentation style.
http://www.georgewalther.com/view_video.html
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When:
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2:30 pm
3:00 - 5:00 pm
5:00 - 7:00 pm
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Registration
Program
Social*
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*Includes one complementary drink ticket and hors d'oeuvres
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Where:
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Venue Change!
Pan Pacific Hotel Seattle Web site
2125 Terry Avenue, Seattle, WA 98121 Google map
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Cost:
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$60 members; $75 non-members and guests by registration deadline.
$75 members; $90 non-members and guests after deadline or at door.
Valet Parking included with registration fee.
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RSVP:
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Phone
Fax
Mail
Online
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206-623-8632
206-575-9255
EBPA, PO Box 58530, Seattle, WA 98138-1530
Online registration is closed |
Reservations must be prepaid or guaranteed with your Visa, MasterCard or American Express, or send a check to the office.
Checks must be received before the date of the event.
(Remember, if you make a reservation and do not cancel by the deadline, you will be billed for the event.)
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Deadline:
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5:00 pm, September 20, 2011 |
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